EVENT MARKETING

We understand the burden that the  planning and implementation of an event can place on your organisation. Months of planning and project management can drain valuable time and resources. Our remit is to deliver ease of management through a single point of contact, combined with best allocation of budget and resources through professional negotiations with service providers. The Islamic Conferences Group will provide:

We are able to offer a one-stop event management & marketing operation to ensure success. We will work closely with you as an extension of your team, providing the focus needed to manage each complex element of the event management process, leaving you free to concentrate on your core responsibilities.

We can research and suggest current topics for discussion and plan events around such discussions. This service also includes producing promotional literature, sourcing appropriate event location, lunch and dinner arrangements as well as registration stations and hotel bookings for participants. We can also develop various event sponsorship packages from which we will charge a percentage fee.

The one stop event management solution offers:

We regularly update our database of industry specific institutions and practitioners and continually strive to enhance our network by keeping abreast of industry activity to ensure that all interested parties are included to our database.

The Database forms an integral part of our marketing effort, enabling us to target our newsletter and email campaigns to key members of industry. This ensures that your corporate message is relayed to the appropriate audience.

We liaise with media entities both print based and online to ensure optimal exposure of your event in the appropriate circles.

In this capacity, we arrange mutually beneficial marketing deals with finance related journals, portals and websites. We ensure that the relevant press and media agencies are constantly informed of developments relating to your event.

We act as a media centre for enquiries relating to your intended event and respond with appropriate marketing materials to those making such enquiries.

Success in attaining these goals revolves around a number of key factors that include.

Effective Promotion and Marketing: A clear strategy that markets the event in the ‘right’ places both in print and on the Internet achieves the greatest exposure globally. The Internet in particular has proved to be one of the best means of disseminating information in a short period of time, effectively to the largest group of people.

Network marketing, after sales of literature and recorded materials such as videos/audios as well as online video streaming add further earning power to a conference as well as expanding the time horizon of such events. Online video streaming can facilitate live real time viewing during the course of the event or post event access from the comfort of home or office 24 hours a day 7 days a week. In this way the event is turned into a dynamic educational resource that provides additional income as a subscription charge can be charged for assessing this service.

Great Conference Organisation: Our substantial knowledge database and networking within the Islamic banking community allows us assist, where necessary in the selection of the most appropriate experts to present their views and opinions in any given forum. 

Good Post-Conference Marketing & Follow Up: Creating and monitoring a database of participants, keeping them informed of future events and providing them a regular postal or online updates ensures that a percentage return to your future events. Furthermore, this database provide your organisation with regular feedback on product updates which will enrich the return that you will make from staging an Islamic Finance related event/forum/conference.